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SEO Knowledge: 30 SEO Terms You Should Know
Search Engine Optimization is an extremely huge topic right now for many online business designers. But before you’ll be able to begin functioning on it you’ve got to grasp some basic SEO terms, thence this SEO wordlist.
This article will be an introduction and summary of search engine optimization (SEO), a needed marketing tactic if you want your site to be found through search engines like Google.
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301 Redirect
1st let’s talk redirecting in general. The redirection happens after you visit one particular page and instantly after that you’re being automatically redirected to a special page (with a special URL). Essentially, there are 2 forms of redirection: temporary and permanent. From a user’s viewpoint, there’s no distinction between them, but there is one from a search engine’s viewpoint. 301 redirect is a permanent redirection. It informs search engines that the page they’re attempting to access has modified its address for good. This means that whatever rankings the page already has should be moved to the new address
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ALT Text/Tag or Attribute
A description of an image in your site’s HTML. Unlike humans, search engines scan only the ALT text of pictures, not the pictures themselves. Add ALT text to pictures whenever possible.
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Anchor Text
The real test of a link to a web page. On most websites, this text is generally dark blue and underlined, or purple if you’ve visited the link in the past. Anchor text supports search engines to recognize what the destination page is about; it describes what you will see if you click through.
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Blog
A part of your site where you should always publish content (e.g. explanation on industry/company topics, descriptions of events, photos, videos, etc.). Each blog post on your site is a fresh page that a search engine grasps, and therefore a new opportunity to get found online. Make sure you save your blog within your specific domain.
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Bookmark
A link to a website is kept for later reference in your web browser or PC. Social bookmarking sites let users share websites they like. Having links to your website in social bookmarking sites is a sign to crawlers that your site content is exciting to users.
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Backlinks
A backlink is solely a link placed on somebody else’s website that points back to your site. Backlinks are very important factors for SEO. Getting a lot of backlinks with related anchor texts is the straight way to improving your search engine ranks.
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Canonical URL
The canonical URL is the best address on which a user can find a piece of data. Sometimes you might have a condition where the same page content can be accessed at more than one address. Specifying the canonical address helps search engines recognize which address for a piece of content is the greatest one.
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Conversion Form
A form through which you collect data about your site visitor. Convert traffic into leads. Collecting contact data helps you follow up with these leads.
You May Also Read: On-Page SEO – Factors To Rank Your Website In 2021
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CSS (Cascading Style Sheets)
The part of your code that describes how different elements of your site look.
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Cloaking (page cloaking)
It’s a practice of taking a webpage and building it in a very manner, therefore, it displays different content to folks and to-go-looking engines. That way, a minimum of, in theory, you can get a good ranking for your desired keywords (by presenting an optimized page to the spiders) and then present real people with unrelated offers and content. While this would possibly work from a selling viewpoint it also can get you punished or perhaps prohibited quickly.
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Deep Linking
On the global Wide internet deep linking is creating a link that points to a selected page or image on a website, instead of that website’s main or home page. Such links are called deep links. Deep links are particularly valuable for SEO. Linking to specific pages at intervals on your website with decent anchor text improves the rankings of those pages. Essentially, building deep links is whenever the SEO game is won or lost.
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Do-Follow link
It’s a customary hypertext mark-up language link that doesn’t have the rel=” no follow” attribute. Do-follow links are the foremost valuable ones from an associate degree SEO perspective.
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The Fold
The “fold” is the point on your site where the page gets cut off by the bottom of a user’s screen or browser window. Whatever below the fold may be scrolled but isn’t seen correct away. Search engines place some priority on content higher than the fold since it will be seen right away by new visitors. Having too several ads above the fold may be seen as a negative issue, too.
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Headings
Text on your website that is located inside of a heading tag, such as an H1 or H2. This text is usually given in a very larger and stronger font than different text on the page.
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HTML
The coding part of your website that search engines read. Keep your hypertext mark-up language as clean as potential so that search engines scan your website simply and infrequently. Put the maximum amount of layout-related code as potential in your CSS rather than your hypertext mark-up language.
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Inbound Link
A link from one site into another. A link from another website can improve your SEO, particularly if that website contains a high PageRank.
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Internal Link
A link from one page to another on a similar website, such as from your homepage to your products page.
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Indexed Pages
The pages of your site are stored by search engines.
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Linkbait
It’s like fishing bite only for links. It’s a piece of highly viral content. Content that’s possible to draw in heaps of links, thus – linkbait. Creating linkbait content is usually very difficult even though the principles are simple. There are several ways you can choose: (1) make something really funny, (2) create something of extraordinary quality, (3) create something that brings a lot of importance for free. Linkbait content is not only text. Videos, pictures, graphics, and audio work equally well.
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Link Building
This is one of the biggest SEO terms. Link building is solely a method of getting backlinks to your page. E.g., if you’re publishing articles on ezinearticles.com with a link to your site then you’re doing some link building. One more thing. Link building is taken into account to be the foremost necessary part of each SEO strategy. If you want to have a well-ranked page you have to get backlinks to it.
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Link Farm
It’s a network of internet sites that link to every different for the only real purpose of skyrocketing their rankings and PageRank.Let me give you an example. If you were to create a link farm (don’t!) you could launch 4 different websites, e.g. each on a different server. Then you’d link page #1 to pages #2, #3, #4.Page #2 to pages #1, #3, #4, and so on. Every page links to every other page. Such a network isn’t powerful once it contains solely four sites, but when they’re hundreds or thousands of them (which isn’t uncommon) then it’s a completely different story. BUT! This is thought of as a “black hat” SEO technique. Don’t take part in it unless you want your website to get penalized.
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Javascript
A scripting language that enables website directors to use various effects or changes to the content of their website as users browse it. Search engines usually have problems reading content that’s inside Javascript, but they are getting better at it over time.
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Keyword
A word that a user enters in the search engine. Each website ought to be optimized to draw in guests United Nations agency has searched specific keywords.
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Link Building
The activity and method of getting more inbound links to your site for better-quality search engine rankings.
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Long Tail Keyword
An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses ought to think about targeting long-tail keywords, as they are lower difficulty and often have more qualified searchers. Common keywords like ‘software’ square measure a lot of competitive, and extremely arduous to rank high for them in the search.
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Metadata
Data that tells search engines what your website is about.
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Meta Description
A brief description of fewer than 160 characters of the contents of a page and why someone would want to visit it. This is usually displayed on search engine results pages below the page title as an example of the content on the page.
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MozRank
A power ranking delivered by SEOmoz from 0-10.0 of the number and quality of inbound links indicating to a certain website or page on that site. A 10.0 is the genuine linked-to page on the internet, and a 0 has no recognized inbound links.
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Nofollow
When a link from one website does not pass SEO credit to another. Do not use no-follow once linking to internal pages on your website. Use it once linking to external pages that you just don’t need to endorse.
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Natural links
All links your page has no heritable naturally while not you actively building them. For example, if you’ve written an excellent post that gets viral on Twitter and a lot of users end up linking to it because they like it so much, all. Those links are natural.
We have tried covering all the important SEO terms in this article. To know more join Digital Marketing Course With Certification In Pune.