Many young people who are yet to start their careers, if they are thinking whether to choose SEO as a full-time career!. Even the professional who are thinking of switching their career path and thinging of choosing SEO as an opportunity worth it or not? Other side, people are taking, that in the coming years, SEO will be dead. 

After all this, any aspirant who is looking for SEO as a career opportunity will be confused. In this article, all the facts, career path, required skill sets, salary structure, future scopes about SEO as a career are elaborated. I hope, this will help you and guide you in choosing a career.

The term SEO i.e. search engine optimization is basically a type of digital marketing used for optimizing a business website to enhance its reach and the target audiences. Today, SEO is highly used to improve the online presence by using the various types of SEO i.e. On-page SEO, Off-page SEO, Local SEO, Technical SEO.

After all this, any aspirant who is looking for SEO as a career opportunity will be confused. In this article, all the facts, career path, required skill sets, salary structure, future scopes about SEO as a career are elaborated. I hope, this will help you and guide you in choosing a career.

In the last two decades, the definition of marketing is completely changed. The technological evolution has happened, business structures are changed., people’s way of living is changed. From recipes to career options people are depending on the browser and are highly influenced by online activities. 

To attract such target audices, the business owners are become active and started investing in digital marketing for business promotion, which creates a high demand for SEO experts, opens a variety of opportunities in the field of SEO.  

After all this, any aspirant who is looking for SEO as a career opportunity will be confused. In this article, all the facts, career path, required skill sets, salary structure, future scopes about SEO as a career are elaborated. I hope, this will help you and guide you in choosing a career.

To start a career as an SEO professional or to get an entity level job the one should have a basic understanding of technology, knowledge of marketing. 

As SEO is all about the processes of branding and ranking a website in a search engine. To become a professional SEO expert, one should have following skills – 

• Critical thinking 
• Good communication 
• Understanding  of business requirements 
• Dedication for learning
• Analytical skills
• Motivation 
• Adaptability 

Once you start learning the SEO, you are expected to know all the aspects of digital marketing, keyword research, HTML, basic content writing and graphics designing, competitor analysis, strategy building, link building, and social media marketing.  

Over the period of time, you must get hands-on with the variety of tools and software which are mandatory for SEO activities and Digital marking strategy execution. There are a few tools such as Google Search Console, Google Analytics, SEO tools, Data Studio, spreadsheets, custom code, etc., which  every SEO expert should know, how to use it.

To attract such target audices, the business owners are become active and started investing in digital marketing for business promotion, which creates a high demand for SEO experts, opens a variety of opportunities in the field of SEO.  

After all this, any aspirant who is looking for SEO as a career opportunity will be confused. In this article, all the facts, career path, required skill sets, salary structure, future scopes about SEO as a career are elaborated. I hope, this will help you and guide you in choosing a career.

If you have opted for SEO, as a career platform, there are plenty of speciations are available, that are suitable for you as per your skill set.  Once you gain the basic knowledge of digital marketing, you can start with the internship or exeicative level job, according to the expertization, you will be promoted as SEO expert or SEO analyst and then SEO manager.  

Being an SEO professional, there are no restrictions for the respeosibilies. As per your skillset, you can work as, one of the following specialties. 

Search engine marketer 

A good search engine marketer is expected to create a strategy, which will fulfil the business objective by ranking websites using both organic and inorganic approaches. 

Key responsibilities 

• Pay per click marketing 
• Advertising 
• Managing customer relationships 

Business marketing consultant 

The business marketing consultant takes active participation in brainstorming, creating marketing strategy by communicating with the clients. 

Key responsibilities 

• Client-based consultancy 
• Planning and implementing marketing initiative 
• Managing public reactions 

Digital marketer 

The success of the digital marketer depends on, how smartly one executes the SEO algorithms, create strategy, and thus increases online presence.

Key responsibilities 

• Utilizing SEO 
• Planning Content 
• Social media to advertise and prompt 

Marketing analyst

The marketing analyst is responsible for understanding the clients’ requirement and its respected market.

Key Responsibilities  

• Tracking performance of the organization 
• Generating forecasts and future trends 
• Creating reports based on data  

Content marketer

Content is a king, it is content marketer’s responsibility to create relevant content and increase the views or eyeballs for generating expected leads.   

Key Responsibilities 

• Creating web content 
• Designing blogs, videos and graphics 
• Design making in a marketing plan and execution  

SEO manager 

The SEO manager is involved in all the SEO activities, right from creating strategy, keyword research, PPC, selecting target audiences, managing creatives, exciting planning and unaliasing the results. 

Key responsibilities 

• Search engine marketing administrator 
• Managing various teams from SEO to content 
• Strategizing with sales and marketing 

Entrepreneur 

If you are interested in freelancing or owning your busiess, you can use these SEO skills to become entrepreneur by proving consoulting and digital solutions.

Key resposiilites 

• Digital marketing service provider 
• Creating a social media marketing solution 
• Strategy building and consulting

Following are the various domains and their salaries. 

Salary structure in SEO 

Conclusion 

Fiord the young people or the people who are looking at SEO as career opportunity, it is high time to kick start your learning process. SEO is wide filed of careers and has opportunities for everyone. 

Those who to like interested in technical, creative, marketing, communication, analysis, public relation etc, for every one SEO has road for success. What’s your socialization?