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Online Digital Marketing Course with AI Tools, Live Projects & Placement Support

PIIDM Offers a 2.5-Month Live Online Digital Marketing Course with AI & Gen-AI Tools at Affordable Fees, Live Client Projects, 100% Placement Support and 15+ Certifications. Same Trainers and Syllabus as our Pune Classrooms.

★★★★★ Rated 4.9 by 52,816 Students

2026 AI-Integrated Syllabus · For Students, Working Professionals & Entrepreneurs · Eligibility: Basic Computer Skills. No Degree or Age Limit.

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2.5 Months

Live Classes & Recordings

Live Online

Join From Any City

60+ Modules

250+ Topics · 2026 Syllabus

Gen-AI Tools

ChatGPT, Claude, Gemini & more

100% Placement Support

With 3-Month Internship Letter

100% Practical

Live Client Projects

15+ Certifications

Google & HubSpot

₹23,000 Fees

Discounts & EMI Available

Recognised excellence

Award-Winning Digital Marketing Institute

IFA International Award For Best Digital Marketing Institute In Pune

Awarded by the Asia Africa Development Council (Managed by DY Patil College) and by IFA as the Best Digital Marketing Training Institute in Pune.

Don’t just Explore Courses. Approach the Leaders, The Winners!

If you’re Planning to Learn one of Today’s Most In-Demand Skills, Digital Marketing Online, choose wisely. PIIDM brings you a Career-Oriented Course with Expert, Certified Faculty, known for Teaching Students simply and practically.

58,651+

Students trained

54,651+

Students placed

600+

Hiring companies

12+

Years of training

2,472+

Started freelancing

429+

Started a startup

Curriculum 2026

Digital Marketing Course Syllabus: 60+ Modules, Basic to Advanced

60+ Modules, 250+ Topics, 50+ Tools and Brand Case Studies across 10 Tracks. Tap a track to see every Module and Topic.

Module 1: Fundamentals Of AI & Gen AI
  • Introduction To AI.
  • Introduction to Gen-AI.
  • Understanding Machine Learning & Deep Learning.
  • Use Case of AI & Gen AI In Different Industries.
Module 2: Prompt Engineering For Gen-AI
  • Prompt Engineering Basics
  • RTCCO Method : Role → Task → Context → Constraints → Output Format
  • Prompts For Creating Blog Content
  • Prompt For Creating Captions & Hashtag
  • Prompt For Image Creation
  • Prompt For Video Creation
  • Prompt For SEO
  • Prompt For Data Analysis
  • Prompt For Content Creation
Module 3: AI In Content Creation
  • Creating Ads With AI
  • Creating Social Media Content Using AI
  • Logo Creation Using AI
  • Video Creation Using AI
  • Captions & Hashtag Creation Using AI
Module 4: AI In Data Analysis & Reporting
  • Analyze Social Media Performance Using AI
  • Creating A Performance Report Using AI (SEO, Social Media, Paid Campaign, Growth Prediction, Campaign Strategy)
Module 5: AI In SEO (AEO / GEO)
  • Introduction To AI In SEO
  • AI For SEO Content Creation
  • Introduction AEO
  • Introduction To GEO
Module 6: Master AI Tools
  • Text Generation (ChatGPT, Gemini, Claude AI, Copy AI, Grok AI, DeepSeek, Perplexity)
  • Image Generation (Bing Image Generator, Gemini, Leonardo, Canva, Meta AI)
  • Video Generation (Runway ML, Gemini, InVideo AI, Caption AI)
  • Audio Generation (Eleven Labs)
Module 7: Facebook Optimization (SMO)
  • Facebook Page Setup & Category Optimization
  • Facebook Page Profile & Cover Photo Optimization
  • Facebook Page About Section Optimization
  • Facebook Page CTA Button Optimization
  • Facebook Page Content Optimization Strategy
  • Facebook Page Insights
Module 8: Instagram Optimization (SMO)
  • Instagram Business Account Setup
  • Instagram Username, Name & Bio Optimization
  • Instagram Profile Picture & Highlights Optimization
  • Instagram Content Optimization Strategy (2026 Focus)
  • Instagram Hashtag & Keyword Strategy
  • Instagram Engagement Growth Techniques
  • Instagram Insights & Optimization
Module 9: LinkedIn Optimization (SMO)
  • LinkedIn Personal Account Profile Structure & First Impression
  • LinkedIn Personal Account Headline Optimization (Most Important)
  • LinkedIn Personal Account About Section Optimization
  • LinkedIn Personal Account Experience & Featured Section
  • LinkedIn Personal Account Content Strategy
  • LinkedIn Personal Account Networking & Growth Strategy
  • LinkedIn Business Page Setup
  • LinkedIn Business Page Logo, Cover & Brand Consistency
  • LinkedIn Business Page Services & CTA Optimization
  • LinkedIn Business Page Content Strategy for Business Page
  • LinkedIn Business Page Employee Advocacy Strategy
  • LinkedIn Business Page Analytics & Optimization
Module 10: Social Media Automation
  • Social Media Content Scheduling / Posting For Facebook, Instagram & LinkedIn (Meta Suite & Buffer)
  • Social Media DM & Comment Automation For Facebook, Instagram & LinkedIn (Many Chat & Expandi)
Module 11: Social Media Calendar
  • Introduction to Social Media Calendar
  • Understanding Business Goals Before Calendar Creation
  • Platform-Wise Content Planning
  • Content Pillars & Content Buckets
  • Content Ideation Process
  • Content Format Planning
  • Caption & Hashtag Planning
  • Posting Frequency & Best Time Planning
  • Calendar Columns & Format (Practical)
Module 12: Content Marketing
  • Introduction To Content Marketing
  • Paid Vs Organic Content Strategy
  • Content Formats
  • Types Of Content
Module 13: Graphic Creation
Learning Canva AI Tool For Graphic Creation
  • Logo Creation
  • Cover Image
  • Ads Creation
  • Post Creation
  • Carousel Content
Module 14: Video Creation
Learning to Make Video Content For
  • Instagram Reels
  • Facebook Video
  • LinkedIn Video
Fundamentals For Video Creation
Module 15: Reels Mastery Program
  • Introduction to Instagram Reels & Algorithm
  • Reels Content Strategy For Growth
  • Hook Writing For First 3 Seconds
  • Reels Formats That Go Viral
  • Storytelling & Script Structure For Reels
  • Camera, Lighting & Framing For Reels
  • Editing Reels (Apps & Techniques)
  • Text, Captions & On-Screen CTAs
  • Trending Audio & Music Strategy
  • Hashtags & Reels SEO
  • Posting Time, Frequency & Consistency
  • Reels Analytics & Performance Optimization
  • Common Reels Mistakes to Avoid
Module 16: Influencer Marketing
  • Introduction to Influencer MarketingTypes of Influencers (Nano To Celebrity)
  • Influencer Marketing Platforms & Ecosystem
  • Influencer Discovery & Selection Process
  • Influencer–Brand Fit & Audience Analysis
  • Influencer Outreach & Collaboration Models
  • Influencer Content Formats (Reels, Posts, Stories, Shorts)
  • Campaign Planning & Brief Creation
  • Influencer Pricing, Barter & Contract Basics
  • Tracking Performance & ROI
Module 17: Facebook Marketing (Meta Ads)
Facebook Ad Center
  • Goal
  • Ad Design
  • Audience Targeting
  • Placement
  • Reporting
Meta Ads Manager
  • Dashboard Introduction
  • Objective: Awareness, Sales, Leads, App Promotion, Traffics & Engagement
  • A & B Testing
  • Conversion & Lookalike
  • Audience Targeting
  • Ads Design
Meta Pixel Setup
Meta Ads Library
Module 18: Instagram Marketing (Meta Ads)
  • Introduction To Meta Ads Manager
  • Lead Generation Campaign
  • Sales Campaign
  • Traffic Campaign
  • Audience Targeting
  • Ads Design
  • A & B Testing
  • Conversion & Tracking
  • Remarketing & Lookalike
  • Performance Reporting
Module 19: LinkedIn Marketing
  • Introduction To LinkedIn Campaign Manager
  • Objective : (Sales, Traffic, Leads, Jobs, Awareness)
  • Audience Targeting
  • Ads Designing
  • Performance Reporting
Module 20: Search Engine Marketing (SEM)
  • Introduction To SEM / PPC
  • Conversion & Goal Setup
  • Keyword Research & Keyword Targeting
  • Responsive Ads
  • Budget & Bid Optimization
  • Assets & Ad Extension
  • Negative Keywords
  • Auction Insights
  • Reporting
Module 21: Online Display Marketing
  • Banner Design
  • Audience Segment
  • Goal & Conversion
  • Budget & Bidding
Module 22: E-Commerce Marketing
  • Google Merchant Account Setup
  • Product Listing
  • Linking Merchant Account To Google Ads
  • Budget & Bidding
  • Conversion Tracking
Module 23: Video Marketing
  • Setup Video Ad On YouTube
  • Goal & Conversion
  • Audience Segment
  • Type Of Video Ads
  • Reporting
Module 24: Mobile App Marketing
  • Android & IOS App Selecting
  • Audience Targeting
  • Ad Designing
  • Goal & Conversion
  • Budget & Bidding
Module 25: Demand Gen Ads
  • Image / Carousel / Video Ad Selection
  • Audience Targeting
  • Conversion & Tracking
  • Goal Selection
  • Reporting
Module 26: Performance Max
  • Ad Designing
  • Keywords Setup
  • Audience Segment
  • Budget & Bidding
  • Conversion Tracking
  • Goal Setup
  • Reporting
Module 27: Fundamentals Of PM
  • What is Performance Marketing vs Brand Marketing
  • Key Performance Channels Overview
    • Google Ads, Meta Ads, LinkedIn Ads, YouTube, Native Ads
  • Performance Metrics Explained
    • CPC, CPM, CPA, CPL, ROAS, CAC, LTV
  • Understanding Buyer Intent (High vs Low Intent Traffic)
  • Performance Marketer Skillset & Job Roles
Module 28: Funnel Strategy
  • Understanding Marketing Funnel Stages
    • Awareness → Consideration → Conversion → Retention
  • TOF, MOF, BOF Strategy Explained
  • Platform-wise Funnel Mapping
    • Meta Funnel
    • Google Search Funnel
    • YouTube Funnel
  • Content Types for Each Funnel Stage
  • Budget Distribution Across Funnel Levels
Module 29: Copy Writing & Adcopy
  • Psychology Behind High-Converting Ad Copies
  • Hooks & Scroll-Stopping Headlines
  • Writing Copies for:
    • Lead Generation Ads
    • E-commerce Sales Ads
    • Service-Based Businesses
  • CTA Writing (Soft vs Hard CTA)
  • Copywriting for Meta vs Google Ads
  • Using Gen-AI Tools for Copywriting (ChatGPT, Copy.ai, Gemini)
Module 30: Tracking & Conversion
  • Importance of Tracking in Performance Marketing
  • Meta Pixel Setup (Manual + Partner Integration)
  • Google Ads Conversion Tracking
  • Google Tag Manager (Introduction)
  • Events Tracking (View Content, Add to Cart, Purchase, Lead)
  • Custom Conversions & Value Tracking
  • Server-Side Tracking (Conceptual Understanding)
Module 31: ReMarketing & Lookalike
  • What is Remarketing & Why It Converts
  • Types of Remarketing Audiences
    • Website Visitors
    • Video Viewers
    • Lead Form Opens
    • Cart Abandoners
  • Funnel-Based Remarketing Strategy
  • Lookalike Audience Creation (Meta)
Module 32: Performance Data Analysis
  • Reading Ads Dashboard Correctly
  • Key Reports to Analyze Daily
  • Identifying Winning vs Losing Ads, Understanding:
    • CTR Issues
    • High CPC Reasons
    • High CPA Tracking
    • Low Conversion Problems
  • Performance Scaling Indicators
  • Interpreting Data for Optimization Decisions
Module 33: CRO & Budget Optimization
  • Understanding User Journey
  • CRO vs Traffic Problem
  • CRO Elements:
    • Headline
    • CTA
    • Form Length
    • Trust Signals
Budget & Automation
  • Manual vs Automated Bidding
  • Campaign Budget Optimization (CBO)
  • Smart Bidding in Google Ads
  • Rule-Based Automation
  • Budget Scaling Techniques (Vertical & Horizontal)
Module 34: Landing Page Optimization
  • Role of Landing Page In Performance Marketing
  • Difference Between Website & Landing Page
  • High-Converting Landing Page Structure
  • Above-the-Fold Optimization
  • Form Optimization Techniques
  • Mobile-First Landing Pages
  • Page Speed & Performance
  • Landing Page Tools (WordPress, Unbounce, Webflow, Instapage)
Module 35: Leads & Sales Generation
Lead Generation
  • Meta Ads (Instant Form / Landing Page Form)
  • Google Ads
Sales Generation For E-Commerce
  • Meta Ads (Catalog Sales)
  • Shopping Ads
Module 36: A & B Testing
  • What is A/B Testing & Why It Matters
  • What to Test:
    • Creative
    • Copy
    • CTA
    • Audience
    • Landing Page
  • Test Duration & Budget Allocation
  • Reading A/B Test Results
  • Scaling Winning Variations
Module 37: Introduction To SEO
  • What Is SEO & Why SEO Matters In 2026
  • How Search Engines Work (Crawling, Indexing, Ranking)
  • Difference Between SEO & SEM
  • Organic Vs Paid Search Results
  • Types Of SEO: On-Page, Off-Page, Technical, Local
Module 38: On Page SEO
  • What Is On Page SEO
  • SEO-Friendly URL Structure
  • Title Tag Optimization (CTR-Based Titles)
  • Meta Description Optimization
  • Header Tags (H1–H6) Best Practices
  • Keyword Placement & Density
  • Image Optimization (Alt Text, Size, Naming)
  • Internal Linking Strategy
  • Schema Markup (Basic Introduction)
  • On-Page SEO Checklist
Module 39: Off Page SEO
  • What Is Off-Page SEO
  • Importance Of Backlinks In Rankings
  • Types Of Backlinks (Do-Follow, No-Follow)
  • How To Create Backlinks
  • Where To Create Backlinks
Module 40: Technical SEO
  • Robots.Txt
  • Sitemap
  • Canonical Tags
  • Page Speed Optimization
  • Mobile-First Indexing
  • Core Web Vitals (LCP, FID, CLS)
  • SSL : HTTPS & Website Security
  • Favicon
  • 404 Error
  • 301 / 302 Redirection
Module 41: Local SEO
  • What Is Local SEO & Who Needs It
  • Google Business Profile Optimization
  • NAP Consistency (Name, Address, Phone)
  • Local Keyword Research
  • Reviews & Ratings Strategy
  • Local Citations & Directories
  • Local Guide Reviews
Module 42: Video (YouTube) Optimization
  • How YouTube SEO Works
  • Keyword Research For YouTube
  • Video Title Optimization
  • Video Description & Tags Optimization
  • Thumbnail Optimization (CTR Factor)
  • Watch Time & Audience Retention
  • Channel SEO
  • YouTube SEO Tools
Module 43: Keyword Research
  • Understanding Search Intent (Informational, Navigational, Commercial, Transactional)
  • Short-Tail Vs Long-Tail Keywords
  • Primary, Secondary & LSI Keywords
  • Keyword Difficulty & Search Volume Analysis
  • Keyword Research Process (Step-By-Step)
  • Tools: Google Keyword Planner
  • Keyword Research For Blogs, Service Pages & Landing Pages
Module 44: Google Algorithm
  • What Is Google Algorithm
  • Major Google Updates:
    • Panda
    • Penguin
    • Hummingbird
    • RankBrain
    • Helpful Content Update
    • Mobile Friendly Update
    • E-E-A-T (Experience, Expertise, Authority, Trust)
Module 45: SEO Techniques
  • White-Hat SEO Techniques
  • Grey-Hat SEO Overview
  • Black-Hat SEO (What Not To Do)
  • Long-Term Vs Short-Term SEO
  • AI + SEO (Ethical Usage)
Module 46: SEO Audit
  • What Is SEO Audit
  • On-Page SEO Audit Checklist
  • Technical SEO Audit Checklist
  • Off-Page SEO Audit Checklist
  • Content Audit Process
  • Identifying SEO Errors
  • Creating SEO Audit Reports
  • Live Website Audit Demo
Module 47: Competitor Analysis
  • Identifying SEO Competitors
  • Competitor Keyword Analysis
  • Competitor Backlink Analysis Using Ahrefs Tool.
  • Competitor Traffic Estimation Using SEMRush Tool.
  • Other Tools Like Tools.pingdom Or Google Page Insights.
Module 48: Content Keyword Mapping
  • What Is Keyword Mapping & Why It Is Important
  • One Keyword = One Page Concept
  • Mapping Keywords To Homepage, Service Pages, Blogs & Categories
  • Avoiding Keyword Cannibalization
  • Creating SEO Content Silos
Module 49: Website Link Building
  • What Makes A Quality Backlink
  • Anchor Text Types & Optimization
  • Link Building:
    • Guest Posting
    • Directory Submission
    • Profile Backlinks
    • Business Listings
    • Blog Commenting (Safe Method)
    • Web 2.0
    • Outreach
  • Link Building Checklist
Module 50: Google Search Console
  • Introduction To Google Search Console
  • Google Search Console Setup & Verification
  • Performance Report (Clicks, Impressions, CTR)
  • Search Queries & Page Performance
  • Coverage & Indexing Issues
  • Sitemap Submission
  • Manual Actions & Penalties
Module 51: Blog Creation
Creating Blog Website Using WordPress
  • Blog Posting
  • Blog Theme
  • Blog SEO
  • Feature Image
  • Tags
Module 52: Business Website Creation
Creating Business Website Using WordPress + Elementor
  • Design Website Pages
  • Installing Website Form
  • Start Template Designs
Module 53: E-Commerce Website
Creating E-Commerce Website Using WordPress + WooCommerce
  • Adding E-Commerce Products
  • Design E-Commerce Pages
  • Category Creation
  • Payment & Checkout Pages
  • Order & Shipping Tracking
Module 54: Google Analytics
  • Introduction To Google Analytics 4
  • GA4 Account Setup & Configuration
  • GA4 Interface & Navigation
  • GA4 Event-Based Tracking Concept
  • GA4 Key Metrics & Dimensions
  • GA4 Traffic Source & Channel Analysis
  • User Behavior & Engagement Analysis
  • Audience & User Analysis
Module 55: Email Marketing
  • Introduction To Mailchimp Or Brevo
  • Email Campaign Design
  • Audience / Contact Setup
  • Drafting Email Campaign
  • Reporting
Module 56: WhatsApp Marketing
  • WhatsApp Business Manager
  • Business Profile
  • Catalog Creation
  • Away Message
  • Greeting Message
  • Label
  • Groups & Community
  • Broadcast
  • WhatsApp API & Extensions
Module 57: Blogging
Introduction to Blogging
Niche Selection
Content Planning For Blog
SEO For Blog
Monetization For Blog
  • AdSense
  • Affiliate Marketing
Module 58: Affiliate Marketing
  • Introduction to Affiliate Marketing
  • Selecting Niche / Products
  • Creating An Account On Amazon Affiliate Marketing
  • Content Strategy For Affiliate Marketing
Module 59: Freelancing
  • Introduction To Freelancing
  • Creating Client Proposal & Quote
  • Building A Portfolio For Freelancing
  • How To Get A Client For Freelancing
  • Websites For Freelancing Projects
Module 60: Dropshipping
  • Introduction To Dropshipping
  • Setup An E-Commerce Website For Dropshipping
  • Product Selection
  • Understanding Price & Profit
  • Difference Between E-Commerce & Dropshipping Model
Module 61: Interview Skills Preparation
  • Communication Skills
  • Soft Skills Training
  • Introduction Preparation
  • Technical Round Preparation
  • Interview Etiquette & Dressing
Module 62: Resume Building Session
Building A Resume For A Job:
  • Personal Introduction
  • Education
  • Skills
  • Tools Knowledge
  • Experience
  • Projects & Portfolio
  • LinkedIn Personal Account Optimization

Module 63: Mock Test
1 On 1 Interview Session With HR.

50+ tools

Gen-AI & Digital Marketing Tools You'll Master

Enrolling in a Course doesn’t make you a Digital Marketer. You need to know the Latest Gen-AI and Marketing Tools. This Course helps you Master 50+ of them so you can Work Faster and Smarter, from Content Creation to Social Media, SEO and Analytics.

Ahrefs

Ahrefs

SEMRush

SEMrush

Analytics

Google Analytics

Seoptimer

Seoptimer

Google Ads

Google Ads

Moz

Moz

Canva

Canva

Whatsapp

WhatsApp

Wordpress

WordPress

Search Console

Search Console

Perplexity

Perplexity

Gamma

Gamma AI

Leonardo

Leonardo

VEED.IO

VEED.IO

Runway

Runway

Pingdom

Pingdom

RYTR

Rytr

Copy.ai

Copy.ai

Writesonic

Writesonic

Linkedin

LinkedIn

WooRank

WooRank

Mailchimp

Mailchimp

Chatgpt

ChatGPT

Elementor

Elementor

See the Full List of Tools in the Syllabus.

Why PIIDM

5 Things That Make PIIDM's Online Digital Marketing Classes Different

Every Institute claims Practical Training. Here’s what that means at PIIDM, in Specifics you can Check in a Demo Class.

1

AI-Powered Curriculum, Updated for 2026

Six full modules on AI: prompt engineering using the RTCCO method (Role → Task → Context → Constraints → Output), AI content and video, AI reporting, and AI in SEO, including AEO and GEO for ChatGPT and Google AI Overviews.

2

Agency-Style Learning on Live Clients

You build strategies, design ads and launch real Meta and Google campaigns with real money for client businesses. Then you report on the results the way an agency would.

3

Trainers with 5–15 years in the Industry

Founder Vijay Gehlot has 15+ years’ experience and has worked with 250+ brands, including Justdial and Sulekha. Every trainer currently runs campaigns, so examples come from this quarter, not from a 2019 textbook.

4

Recognised by DY Patil-Managed Council & IFA

Named Best Digital Marketing Training Institute in Pune by the Asia Africa Development Council and the IFA.

5

Placement Support until you're Placed

A dedicated placement team builds your resume, runs mock interviews and one-to-one HR rounds, and keeps arranging interviews with our 600+ hiring partners until you get an offer.

+

Lifetime Support after the Course

You keep LMS access, recorded classes, doubt-clearing sessions and freelancing guidance after you graduate. Many alumni come back to sit in on new modules.

Everything Included In The Program

✓ 2026 Updated Syllabus & AI

✓ 100% Placement Assistance

✓ 3-Month Internship Letter

✓ Letter Of Recommendation

✓ 15+ Certifications

✓ Study Portal (LMS)

✓ Pre-Recorded Videos

✓ Payment Instalments

✓ Agency-Style Training

✓ Startup & Freelancing Guidance

✓ 600+ Placement Companies

✓ Live Client Projects

✓ 100+ Live Assignments

✓ AI Marketing & Prompting

✓ 50+ Marketing & AI Tools

✓ Brand Case Studies

✓ Classroom & Online

✓ Interview Preparation

✓ Resume & Portfolio Building

✓ 1-on-1 Mentorship

Agency-style learning

Live Client Projects & Brand Case Studies

Your Portfolio at the End of the Course will be Work for Real Businesses, not Class Exercises. These are the Six Projects Every Student Completes:

1

Digital Marketing Strategy

Write a full strategy for a business: model, target audience, competitors and social presence.

2

Ad Creation & Ad Copy

Design image and video ads for Meta and Google, and A/B test hooks, USPs and CTAs.

3

Live Client Ad Campaign

Launch a lead or sales campaign with real money, analyse the results and present a report.

4

Website Design & Creation

Build a live business or e-commerce site on WordPress with Elementor and WooCommerce.

5

Backlinks for a Client Site

Do off-page SEO for a client: Web 2.0, guest posts, profile links and business listings.

6

SEO Audit & Competitor Research

Audit a client site’s on-page, technical and off-page SEO, then map keywords against competitors.

You’ll also work on Brand Identity (Logo Design), Social Media Calendars, Reels, Carousels and Memes, Keyword Research and Blog Writing. Brand Case Studies show How Successful Campaigns were Planned, Executed and Optimised.

From zero to job-ready

Your 2.5-Month Roadmap, Week by Week

Classes run Monday to Friday for Two Hours a Day. The First Two Months are for Skills and Live Client Work. The Final 15 Days are for Job Preparation only: CV, Mock Interviews And HR Rounds.

Week 1

AI & Digital Marketing Foundation

Introduction to digital marketing, Gen-AI tools, prompting, Canva, Reels & a social media calendar for a real brand.

Week 2

Content Creation & Marketing

Content marketing, graphic and video creation, Reels mastery and influencer marketing.

Week 3

Social Media & Meta Ads

Optimise Facebook, Instagram and LinkedIn, then launch your first lead campaign in Meta Ads Manager.

Week 4

Google Ads

Search, Display, YouTube, Shopping, Demand Gen and Performance Max. Prepare for the Google Ads certifications.

Week 5

Performance Marketing

Funnels, tracking, remarketing, CRO, A/B tests. Read a live dashboard and decide what to scale.

Week 6

SEO, AEO & GEO

Keyword research, on-page and technical SEO, local SEO, a live site audit, backlinks and Search Console.

Week 7

Website Creation & Analytics

Build a WordPress business site and a WooCommerce store, then set up GA4.

Week 8

Email & WhatsApp Marketing

Run email campaigns in Mailchimp or Brevo and set up WhatsApp Business, broadcasts and catalogues.

Week 9

Blogging & Freelancing

Blogging, affiliate marketing, dropshipping, client proposals and building a freelance portfolio.

Week 10

Job Preparation & Mock Interview

Resume, portfolio, LinkedIn, mock tests, one-to-one HR interviews, then placement drives begin.

Expect to Practise for about an Hour a Day outside Class. The Students who Place Fastest are the ones who Run their Own Small Test Campaigns between Sessions.

Placements

Online Digital Marketing Course with Placement Support

54,651+ PIIDM Students have been Placed at Startups, Agencies, E-commerce Companies, large Corporates and International Firms. Online Students get the same Placement Team, which keeps Arranging Interviews until you’re Hired.

Recently Placed Students

Bhumi Saklecha

Bhumi Saklecha

Social Media Manager
P2 Lake View

Lehar Panjwani

Lehar Panjwani

Digital Marketing Executive
Frido

Vishal Kharat

Vishal Kharat

Digital Marketing Executive
Testometer Pvt Ltd

Tilak Parihar

Tilak Parihar

Social Media Executive
Evonix

Rajvi Chauhan

Rajvi Chauhan

SEO Executive
Patronagics

Kajal Soni

Kajal Soni

Digital Marketing Executive
GharSoap

Our Students Work at Companies Like

Placement Process

01

Resume & LinkedIn

A one-page CV built around your projects, plus an optimised LinkedIn profile.

02

Portfolio

Your live campaigns, website, audit and creatives in one link you can send to recruiters.

03

Mock interviews

Technical rounds and one-to-one HR interviews, with feedback after each.

04

Interview calls

Referrals to 600+ hiring partners, repeated until you have an offer.

15+ certifications

Digital Marketing Certifications You'll Earn Online

Recruiters check Certifications in the First 30 Seconds of reading a Fresher’s CV. You’ll Prepare for each Exam in Class and Finish the Course holding all of these, Plus a 3-Month Internship Letter and a Letter of Recommendation.

Google Ads – 6 Certifications

Search, Display, Shopping, Video, Apps, Measurement

HubSpot – 6 Certifications

Content, Social Media, Digital Marketing, Digital Advertising, SEO, Email

Google Analytics

Complete GA4 certification

Google My Business

Google Business Profile certification

Google Digital Unlocked

Fundamentals of Digital Marketing

PIIDM Certificate (ISO-Approved)

Advanced Digital Marketing Course 4.0

Learn from practitioners

Learn From Industry Expert Digital Marketing Trainers

Vijay Gehlot (Founder Of PIIDM)

Vijay Gehlot

Founder & Director, PIIDM

Vijay is a Digital Marketing Trainer, Consultant and Entrepreneur with 15+ Years of Industry Experience. He has Worked with 250+ Brands, including Justdial, Sulekha and many SMEs and Startups, and has Trained and Mentored 50,000+ Students into Jobs, Freelance Work and their Own Businesses.

15+

Years Experience

250+

Brands Served

50,000+

Students Mentored

He was an Early Adopter and Trainer of Gen-AI in Digital Marketing. He Specialises in Performance Marketing and Lead Generation, And Teaches the Director’s Batch Personally.

“Bridge the Gap between Academic Knowledge and Real Industry Requirements.”

The Faculty: 5–15 Years of Live Campaign Experience

Kirti Chandratre

Kirti Chandratre

Head DM Trainer · 10+ Yr Exp

Aditya Puranik

Aditya Puranik

Sr. DM Trainer · 7+ Yr Exp

Nikita Kosalge

Nikita Kosalge

Sr. DM Trainer · 9+ Yr Exp

Ritesh Gajare

Ritesh Gajare

DM Trainer · 5+ Yr Exp

Snehal Aher

Snehal Aher

Sr. DM Trainer · 7+ Yr Exp

Shreya Bhosale

Shreya Bhosale

Head DM Trainer · 7+ Yr Exp

Abhishek Pabitwar

Abhishek Pabitwar

DM Trainer · 5+ Yr Exp

Student feedback

What Students Say About PIIDM's Digital Marketing Course

★★★★★ 4.9 average from 52,816 students.

★★★★★

“I recently completed my Digital Marketing course at PIIDM Institute, and it was a great learning experience. Sir explained every concept clearly and practically, making the sessions easy to understand.”

Swati Patil
Google review · PIIDM student

★★★★★

“I joined PIIDM to improve my digital marketing skills, and it was a great decision. Ritesh Sir teaches in a very practical and easy-to-understand manner. The course helped me gain knowledge about SEO, social media marketing, paid advertising, content marketing, and other important areas.”

Yogesh Raut
Google review · PIIDM student

★★★★★

“I had really good experience with the course. The sessions were easy to understand and covered the topics in a practical way. Our trainer explained everything patiently and was always ready to clear our doubts.”

Pallavi Parde
Google review · PIIDM student

★★★★★

“I recently completed a digital marketing course at PIIDM, and it was an incredible learning experience! The curriculum is comprehensive, highly practical, and perfect for anyone looking to build a career in this field. A special thanks to our trainer.

Rajeev Singh
Google review · PIIDM student

★★★★★

“I recently completed my Digital Marketing course at PIIDM under the mentorship of Ritesh Sir. The training was very practical. Ritesh Sir explains every concept clearly and is always there to resolve doubts and guide us toward building a good career.”

Seema Jadhav
Google review · PIIDM student

★★★★★

“Learning from Ritesh sir has been more than just learning digital marketing. He taught me to look at things differently, believe in my abilities, and have the confidence to turn ideas into something real.”

Mahi Kriplani
Google review · PIIDM student

Campus life

Student Life at PIIDM

Batch Certification Days, Cricket Matches, Farewell Parties, Dandiya Night and more.

Brandcanvas
Class Convocation
Tournament
Convocation
Best Emergency Award To Our Student
Cricket (PPL)
PIIDM Convocation 2026
Samay At PIIDM Convovation

Schedule

Batches & Timings for the Online Digital Marketing Course

New Live Online Batches start regularly. Pick a Slot that Fits your College or Office Hours (all timings IST).

8:00 AM – 10:00 AM

Weekdays (Mon–Fri) · 2.5 months

10:00 AM – 12:00 PM

Weekdays (Mon–Fri) · 2.5 months

1:00 PM – 3:00 PM

Weekdays (Mon–Fri) · 2.5 months

3:00 PM – 5:00 PM

Weekdays (Mon–Fri) · 2.5 months

5:00 PM – 7:00 PM

Weekdays (Mon–Fri) · 2.5 months

7:00 PM – 9:00 PM

Weekdays (Mon–Fri) · 2.5 months

12:00 PM – 4:00 PM

Weekend (Sunday) · 4 months

Choose your mode

Online vs Classroom: Which Digital Marketing Course Suits You?

Both modes use the same syllabus, trainers, live projects, certifications and placement team. The difference is where you sit.

Classroom

Learn in person in Pune

  • FC Road, Pimple Saudagar or Hadapsar
  • Face-to-face, trainer at your desk
  • Batch size 15–20
  • Recordings & LMS included
  • Live client projects & placement support
  • Best for: freshers who learn better in person

Online live

Learn live from anywhere

  • Anywhere: any city in India or abroad
  • Live video, screen-share doubt solving
  • Batch size 12–20
  • Recordings & LMS included
  • Live client projects & placement support
  • Best for: professionals, out-of-city learners, people who don’t want to commute

Fees

Online Digital Marketing Course Fees

PIIDM’s 2.5-Month Online Digital Marketing Course costs ₹23,000, the same as the classroom course, with Discounts Available. That covers the Full Program, Live Client Projects, 15+ Certifications, the Internship Letter and Placement Support. Here’s how that Compares with other Courses.

Other institutes · basic certificate course

₹21,000 – ₹24,000

  • Core Modules (SEO, social, Google Ads)
  • Little live work
  • Limited placement help

PIIDM Advanced Digital Marketing Course · Classroom or Online

₹23,000

Discounts available · Instalments & EMI

  • 60+ modules incl. AI, AEO & GEO
  • Live client campaigns with real ad spend
  • 15+ certifications & 3-month internship letter
  • Placement support & lifetime LMS
  • No hidden charges for certificates or LMS

Other institutes · advanced / comprehensive course

₹40,000 – ₹1,50,000

  • Advanced modules & live projects
  • Internship & placement assistance
  • Multiple certifications

Ranges are PIIDM’s survey of Pune institutes. Always ask what’s excluded: ad spend, certificates, LMS access and re-attending classes are where hidden costs usually sit.

EMI & Instalments

Pay the Fee in Monthly Amounts Instead of One Lump Sum. The Counsellor will lay out the Plan at your Demo.

Payment Methods

UPI (GPay, PhonePe), NEFT / Net Banking, Credit or Debit Card, or Cash at the Centre.

Refunds

PIIDM has a No-Refund Policy. That’s why the Demo Class is Free: Sit in on a Real session before you pay anything.

Careers

Digital Marketing Jobs & Salary After the Online Course

A fresher in a city like Pune typically starts on ₹2.5–4.5 LPA (about ₹20,000–30,000 a month). Your starting figure depends on your portfolio, certifications and the role you pick. Students with strong live-campaign results often start higher.

Fresher (0–1 year)

₹2.5 – 4.5 LPA

Executive, intern-to-hire, junior SEO / SMM

2–5 years

₹5 – 12 LPA

Specialist, campaign manager, team lead

5+ years

₹12 LPA +

Digital marketing manager, head of growth, head of marketing

Indicative ranges. Performance marketing and paid-ads roles usually pay more than organic-only roles at the same experience level.

Digital Marketing Job Opportunities

Digital Marketing Executive

Runs a brand’s social, ads, email and SEO together

All tracks

SEO Executive / SEO Expert

Keyword research, on-page fixes, backlinks, rankings reports

SEO, AEO, GEO, Search Console

PPC Expert / Campaign Manager

Builds and optimises Google and Meta campaigns against a CPA or ROAS target

Google Ads, Meta Ads, performance

Performance Marketer

Owns lead or sales numbers across paid channels, tracking and CRO

Funnels, tracking, A/B testing, CRO

Social Media Executive / Expert

Calendars, Reels, community management, influencer collaborations

SMO, Reels mastery, influencer

Content Marketer / Writer

Blogs, ad copy, scripts and email, written with AI and edited by a human

Content, copywriting, AI content

E-Marketing Executive

Email, WhatsApp and marketplace campaigns for e-commerce brands

Email, WhatsApp, Shopping ads

Freelancer / Agency Owner

Sells packaged services to local businesses

Freelancing, portfolio, pitching

Who Can Join the Digital Marketing Program?

Digital marketing is open to anyone who wants to build a career online. Students, job seekers, entrepreneurs, freelancers and working professionals can join an online digital marketing program from home and open up several career paths.

Business Owners

Entrepreneurs

Working Professionals

Students

College Dropouts

Job Seekers

Homemakers

Website Developers

Graphic Designers

Part-Time Workers

The basics

What Is a Digital Marketing Course?

Digital marketing is the work of getting a business found, chosen and paid for online. It covers search engines, social media, paid ads, websites, email and WhatsApp. A digital marketing course teaches you each of those channels and the tools behind them. A good course also makes you run them for real, because nobody hires you for knowing what a Meta pixel is if you’ve never installed one.

At PIIDM the course is split into ten tracks: AI in marketing, content creation, social media, Google Ads, performance marketing, SEO, website creation and analytics, email and WhatsApp, freelancing, and job preparation. You can finish it and take a job, freelance, run ads for your own business, or start an agency. 2,472 of our students went freelance and 429 started their own companies.

Digital vs traditional marketing

Who sees the ad?

Traditional: Everyone near the hoarding

Digital: Only the audience you target

Minimum budget

Traditional: Tens of thousands

Digital: ₹100 a day on Meta or Google

Can you measure it?

Traditional: Roughly

Digital: Every click, lead and sale

Can you change it mid-campaign?

Traditional: No

Digital: Yes, in minutes

Local advantage

Why Learn Digital Marketing Online With PIIDM?

Our online course is live, not a library of recorded videos. You learn with the same trainers, syllabus and live client projects as our Pune classrooms, from wherever you are.

  • Live, interactive classes with screen-share doubt solving, so you can ask questions as you learn.
  • Recordings and LMS access let you revise any class or catch up on one you missed.
  • Real campaigns, not dummy accounts: you run live Meta and Google campaigns for client businesses from your own laptop.
  • No commute: join from any city in India or abroad and fit classes around college or work.
  • Same placement support: resume, mock and HR interviews and interview calls with 600+ hiring partners, plus remote and freelance work.

Scope in numbers (PIIDM’s market estimate): digital ad spending is growing about 10% a year, and demand for digital marketing roles is growing 15–22% a year. Entry-level salaries run ₹2.5–4.5 LPA.

Best Digital Marketing Course In Pune

Buyer’s guide

How to Choose the Best Online Digital Marketing Course

Online courses range from pre-recorded videos to live, mentor-led classes, and nearly all of them say “100% practical”. Ask every institute these nine questions, PIIDM included, and compare the answers.

Will I spend real money on a live client campaign?

Dummy ad accounts don’t teach you how budgets and auctions behave.

✓ PIIDM: Yes, real ad spend on client lead and sales campaigns.

When was the syllabus last updated? Does it cover AEO and GEO?

AI search is changing SEO jobs right now.

✓ PIIDM: 2026 syllabus; dedicated AI-in-SEO module covering AEO and GEO.

Who teaches, and do they still run campaigns?

Trainers who stopped practising teach outdated platforms.

✓ PIIDM: Trainers with 5–15 years’ experience who are still in practice; founder has 15+ years.

Which certifications will I actually hold?

A certificate “aligned with Google” isn’t a Google certificate.

✓ PIIDM: 6 Google Ads, 6 HubSpot, GA, GBP, Digital Unlocked + ISO-approved PIIDM certificate.

What does placement support mean in practice?

Some institutes stop at sharing a job board link.

✓ PIIDM: Resume, portfolio, mock and HR interviews, interview calls until placed.

What happens if I miss classes?

Jobs, exams and illness happen.

✓ PIIDM: Revision batch, other batches, recordings, one-to-one session.

How big is a batch?

You need trainer time on your own campaigns.

✓ PIIDM: 15–20 classroom, 12–20 online.

Is the fee all-inclusive?

Certificates, LMS access and repeat classes are often charged extra.

✓ PIIDM: ₹23,000 covers the full program, certifications, LMS and repeat classes; discounts and EMI available.

Can I attend a full demo class first?

A brochure tells you nothing about the teaching.

✓ PIIDM: Yes, free, online or at any centre.

Near you

Join Live Online From Any City

Our online batches are live, so you can join from anywhere in India or abroad. Prefer a classroom? We also teach at FC Road (Deccan), Pimple Saudagar (PCMC) and Hadapsar in Pune, open for enquiries Monday to Sunday, 8 AM to 8 PM.

Prefer learning in person? Join the digital marketing course in Pune at FC Road, Pimple Saudagar or Hadapsar. It has the same trainers, syllabus and placement support.

Admissions

How to Enrol in 4 Steps

1

Book a Free Demo

Fill the form or call us. Choose online or any of the three centres.

2

Attend & Get Counselling

Sit in on a real class, then get a personal career roadmap from a counsellor.

3

Pick a Batch & Pay

Choose a time slot, then pay in full or by instalments or EMI.

4

Start Learning

Get LMS access on day one, then start your first live project within the first two weeks.

FAQs

Online Digital Marketing Course: Frequently Asked Questions

A digital marketing course teaches the skills used to promote a business online: SEO, social media marketing, content creation, Google and Meta ads, performance marketing, email and WhatsApp marketing, and AI tools. After the course you can take a job, work as a consultant or freelancer, or start your own agency.

Learning online lets you study from home, fit classes around college or work, and avoid commuting, without giving up live teaching. At PIIDM the online classes are live with the same trainers, live client projects, certifications and placement support as the classroom course, and recordings let you revise anything you miss.

Digital marketing in India is growing fast. Digital ad spending is rising about 10% a year and demand for digital marketing jobs is growing 15–22% a year. Employers want content creation, performance marketing, AI and SEO skills, and entry-level salaries run ₹2.5–4.5 LPA. Career paths include digital marketing intern or executive, SEO and SEM specialist, social media marketing manager, content strategist and performance marketer, growing into head or chief of marketing.

The live online digital marketing course runs for 2.5 months, Monday to Friday, two hours a day. The first two months cover digital skills and live client projects, and the last 15 days cover job preparation: interview skills, CV building and mock interviews. The Sunday-only batch takes 4 months.

The syllabus has 60+ modules across AI in digital marketing, content creation and marketing, social media marketing, Google Ads, performance marketing, SEO (including AEO and GEO), website creation and analytics, email and WhatsApp marketing, blogging and affiliate marketing, freelancing, and interview preparation.

There are no formal eligibility criteria. You need a basic understanding of computers and social media. There is no age restriction and no degree requirement, and students from commerce, arts, science and engineering backgrounds all join.

Anyone who wants to build a career in digital marketing can join: students and working professionals from any stream (commerce, arts, science or engineering), people from marketing, sales or business-development roles who want to upskill, and entrepreneurs or aspiring entrepreneurs who want to promote their business online.

Yes. Because PIIDM’s course has no degree requirement, you can join straight after 12th and build a portfolio and certifications while your friends are still in college. Some employers ask for a graduate degree for certain roles, but agencies and startups mainly judge you on your portfolio.

No. You do not need to learn any programming language for this course. It focuses on marketing strategy, tools and analytics. Even websites are built with WordPress and Elementor, which need no code.

The concepts are not hard. Most beginners understand them within the first few weeks. What takes effort is practice: running campaigns, reading data and fixing what doesn’t work. That is why the course is built around live client projects instead of theory.

Yes. The course starts from the basics and teaches the skills and tools used in real digital marketing work, then gives you hands-on experience through live client projects. Freshers get placement support when they finish, plus lifetime job assistance and career guidance.

You can become job-ready in 2.5 months, meaning you can run campaigns, do SEO and report results at a fresher level. Expertise comes from one to two years of work after that. Students who practise an extra hour a day between classes see the biggest difference.

Yes. Six modules cover AI: fundamentals, prompt engineering, AI content creation, AI reporting, AI in SEO (including Answer Engine Optimisation and Generative Engine Optimisation), and hands-on practice with tools like ChatGPT, Gemini, Claude, Perplexity, Leonardo AI, Runway ML and ElevenLabs.

Yes. Live client projects and hands-on assignments are built into the program. You work on real briefs in teams, meet deadlines and present your work, which builds a portfolio that shows real experience. Projects include a digital marketing strategy, brand identity (logo design), a social media calendar, content creation (Reels, carousels and memes), ad creation, Meta and Google Ads campaigns for clients, keyword research, an SEO audit, blog writing and backlink building.

Yes. Our trainers have 5–15 years of industry experience and still run live campaigns, so they teach the strategies professionals use today, not just theory. Founder Vijay Gehlot has 15+ years of experience. You get mentorship and real-world examples that connect what you learn with how it is applied in live businesses.

Yes. PIIDM’s online course is live and interactive, with the same syllabus, trainers, live projects, certifications and placement support as the classroom course. You can join from any city in India or from abroad; all class timings are in IST.

Yes. There are early-morning (8 AM) and late-evening (7 PM) weekday batches, and a Sunday batch from 12 PM to 4 PM. Recorded classes on the LMS let you catch up on anything you miss because of work.

Classroom batches have 15–20 students and online batches have 12–20. The Director’s batch taught by Vijay Gehlot has 30–40 students, supported by 2 assistant trainers.

You can attend the weekly revision batch, join another running batch to cover the topic, watch the pre-recorded class, or book a special one-to-one session if you still find the topic unclear.

Yes. You get study material and lifelong access to PIIDM’s learning management system, with structured course content, video lessons, downloadable resources, practice exercises and updates.

You still get support after the course ends. You can join doubt-clearing sessions, get help from mentors, ask questions in the student community and revise any topic or module, so your learning keeps up with industry changes.

Yes. You can attend a free demo class online or at any of the three Pune centres to see the teaching style, curriculum and training quality before you enrol.

You receive PIIDM’s ISO-approved Advanced Digital Marketing Course 4.0 certificate, plus 15+ industry certifications: 6 Google Ads certifications (Search, Display, Shopping, Video, Apps, Measurement), 6 HubSpot certifications, Google Analytics, Google My Business and Google Digital Unlocked. You also get a 3-month internship letter and a letter of recommendation.

Yes. PIIDM provides an ISO-approved certificate, and the Google and HubSpot certifications you earn alongside it are recognised by employers nationally and internationally.

PIIDM provides 100% placement support. A dedicated team helps with your resume, portfolio and interview preparation, then keeps arranging interview calls with its 600+ hiring partners until you are placed. Your final offer depends on your skills and interview performance.

Freshers typically start at ₹2.5–4.5 lakh per year (about ₹20,000–30,000 a month), depending on the company, your practical skills, your certifications and the role you take. Candidates with strong portfolios or specialised skills can start higher.

Yes. The internship is part of the program. You work on real campaigns with real tools and receive a 3-month internship letter.

Common roles include digital marketing executive, SEO executive, PPC expert, performance marketer, social media executive, content marketer, content writer, e-marketing executive and campaign manager. Many students also start freelancing or open their own agency.

Not exactly. Digital marketing is a marketing job that uses technology, and IT companies hire digital marketers. You don’t need a computer science background, and many people in the field come from commerce and arts.

Yes. Digital marketing work is done online, so remote jobs and freelance clients are common. The course has dedicated modules on freelancing, proposals, portfolios and finding clients, and 2,472+ PIIDM students have started freelancing.

Not directly. Digital marketing depends on online tools, platforms and analytics that traditional marketing doesn’t use. Your marketing background will still help you understand concepts faster once you learn the digital techniques.

PIIDM’s 2.5-month online digital marketing course costs ₹23,000, the same as the classroom course, and discounts are available. Call or book a free demo to check the current offer. For comparison, basic certificate courses in Pune usually cost around ₹21,000–24,000, and comprehensive courses with live projects and placement assistance usually cost ₹40,000–1,50,000.

Yes. PIIDM offers flexible instalment and EMI options, so you can pay the course fee in monthly amounts instead of a lump sum.

You can pay by UPI (GPay, PhonePe), NEFT or net banking, credit or debit card, or cash at a centre.

PIIDM has a no-refund policy. You can attend a free demo class before joining to make sure the course suits you.

You can visit the head office on FC Road (Deccan Gymkhana), or the branches in Pimple Saudagar (PCMC) and Hadapsar. All three are open for enquiries and counselling Monday to Sunday, 8 AM to 8 PM. Batch timings are separate: weekday batches run from 8 AM to 9 PM and the Sunday batch from 12 PM to 4 PM.

The best institute for you is the one that lets you run live campaigns with real ad spend, teaches a current syllabus including AI and AEO/GEO, has trainers who still practise, and offers placement support beyond a job board. PIIDM meets all four, has been recognised by the Asia Africa Development Council and the IFA, and offers a free demo so you can judge for yourself.

Yes. You get guidance on freelancing, starting an agency and running a business, including client acquisition, project management and pricing.

No. All practical work uses the resources provided in the course, and trainers will help you install anything that’s needed. A laptop is recommended for practice at home.

Book A Free Demo Class

Our counsellor will call you within one working day. No spam, we use your number only to schedule your demo.