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4 Lead Generation Strategies in Digital Marketing
Generate quality leads is not an easy task. Business owners today want to increase lead flow within less time. Their expectation from digital media and social media is often very high and nothing is wrong with that, but actually, the graph is a little bit different. There is a need to understand the relation between these two and if understood properly, there are chances to put your inputs too.
The journey of a consumer is very long and it begins with the awareness of the business. For that, you have to maintain your business presence online or offline, or both. After brand awareness, the user is redirected to your website or a place of business like a store, shop, or office. Once the user is at your door after showing interest personally, it is the job of the business to convert this lead into sales. At this point, it is the business’s responsibility to know the trigger point of the consumer, his or her need, and ability to fulfill that through your product or service.
It’s undeniable fact that leads are a core part of any business. More leads mean more business and more growth. Again, the ratio of leads generated to leads converted depends on the kind of business, the present interested audience, the number of business competitors, what is unique in your business, location of your service (If there is a need to visit physically and frequently), etc things but ideally the rate is considered to be 20%. This means if you have 100 leads and you were successful to convert 20 of them then that’s the win.
Following are some Digital Marketing strategies to increase leads that you can implement:
1) Content Marketing
It is rightly said that content is the king of marketing and this fact is true in an era of marketing. But what is content? It’s not only the full page written text but also appealing visuals like Images, Videos, Audio, relatable links for more information, etc. All this leads to an increased user’s interest and keeps him or her engaging. Then this content should not be only limited to the website but it has to be shared with social media audience to reach more number people.
2) Social Advertising
As we all know Social Media is very strong in terms of marketing. Every person from every age group is present on social media and mainly on Facebook. To reach these people with your service you have to study where your target audience lies. According to that, you can choose a suitable social media platform to advertise. And more importantly, this advertising is very cost-effective than print advertising. For example, Facebook has almost all kinds of audiences and provides more reach in less money.
You may have realized when you visit a website, you can see fascinating pop-ups to grab attention. To grab the lead, pop-ups are one of the best ways to do so. After sufficient time spending on a user, you can set a pop-up to ask for information like name, email and contact number, etc things to reach out with service. You can also customize these pop-ups with different colors like you can put special colors for first-time visitors and another color for recurring users. Once a customer makes the mind to take your service or your business can make a mind of the customer.
4) Local Business Listing
Google has launched an amazing service for local businesses named Google My Business to get found by people. There are plenty of other local business listing services to register your business with contact details and people can easily find you. This is good for getting more traffic to the website and increasing ranking on search engines also. This way users directly can contact you and you get free organic quality leads.
These strategies are useful for increasing your business and start getting quality leads for your business. Depending upon your business goal, you can include other marketing strategies and act accordingly. To increase your business get more business tips and strategies by joining Best Digital Marketing Training.
Also, Check-Out: Online Digital Marketing Course