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Top 6 Email Marketing Tools for Small Businesses
Email marketing is one of the effective ways to connect with your audience, promote your products and services, and build relationships with customers. It is affordable, easy to track, and allow businesses to send targeted messages directly to their audience’s inbox. With so many email marketing tools for small businesses picking the right one can be tricky. In this article, we will explore the five best email marketing tools that can help you achieve goals efficiently and affordably.
Why Email Marketing Tools Are Important for Small Businesses
Before going through the list, it is important to understand why email marketing tools are essential for small businesses. Email marketing allows businesses to:
- Reach a large audience: You can connect with hundreds or thousands of people in one campaign.
- Build stronger relationships: Keep your customers informed about your products, services, or promotions regularly.
- Increase sales: Email marketing is one of the highest returns on investments (ROI) of any marketing strategy.
- Measure results: Most tools provide data into your campaigns, such as open rates, click-through rates, and conversions.
Top 6 Email Marketing Tools That Can Support Small Business
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Mailchimp:
Mailchimp is one of the most popular and widely-used email marketing tools for small businesses. Known for its user-friendly interface, it is perfect for businesses that are new to email marketing. Small business can send up to 10,000 emails each month to 2,000 customers using Mailchimp’s free plan. It is a great option for small businesses to start.
Features:
- Drag-and-drop mail builder: Easily create professional-looking emails without any coding knowledge.
- Pre-designed formats: Choose from a wide selection of customizable email templates.
- Automatic emails: Send automated emails based on customer behaviour, such as welcome emails.
- Analytics: Track your open rates, clicks, and other performance metrics.
- Coordination: Connect with popular platforms like Shopify, WordPress, and social media channel.
Pricing:
- Free Plan: 10,000 emails and up to 2000 sponsors each month.
- Paid Plans: Starting from $13 per month, which includes additional features like advanced classification.
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Constant Contact:
Constant contact is another well-known email marketing tool for small businesses that focuses on simplicity and easy to use. It is a great option for businesses that host events, as it comes with in-built tools for managing invitations and registrations.
Features:
- Event Management: Create and send invitations, and manage online registrations.
- Email templates: Professionally designed and customised templates for all types of emails.
- A/B testing: Test different email subject lines and designs to see which performs better.
- Surveys and polls: Easily include surveys to collect feedback from customers.
Pricing:
- Free Plan: For 60 days, no credit card is required.
- Paid Plan: Starting from $9.99 per month.
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HubSpot:
HubSpot stands out as an all-in-one marketing platform that integrates not just email marketing but also a powerful tool for customer relationship management, and sales.
Features:
- Drag-and-drop mail editor: Create professional-looking emails that work well on any device, without any coding.
- CRM integration: HubSpot’s free CRM is automatically integrated, allowing you to manage your customer data, track engagement, and nurture leads.
- A/B testing: Test different email subject lines and designs to see which performs better.
- Marketing automation: Automate regular tasks like sending welcome emails, follow-up emails, based on customer activity can be automated.
Pricing:
- Free Plan: Includes tools for managing customer information, and sending marketing emails.
- Paid Plan: Starting at $18 per month, which includes more advanced features like enhanced automation, A/B testing, and dynamic personalization.
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Sendinblue:
Sendinblue is an easy-to-use email marketing tool that focuses a lot on automation and marketing process. It is ideal for businesses that want to set up advanced automation without breaking the bank.
Features:
- Email automation: Create automated workflows based on user actions like website visits or email engagement.
- SMS marketing: Sendinblue provides solutions for SMS marketing in addition to email.
- Landing pages: Design landing pages that match with your email campaigns.
- Personalization: Use customer data to create highly personalized data.
Pricing:
- Free Plan: Unlimited communication and up to 300 emails daily.
- Paid Plan: Starting from $25 per month for up to 20,000 emails.
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Sender:
In email marketing, the sender is one of the most important aspects that can determine the success of your campaigns. The sender’s name, sender email address, can all affect whether your emails are opened or end in the spam folder.
Features:
- Email Engagement: Sender reputation is positively impacted by low bounce rate and high click through rates.
- Spam Complaints: If too many people mark your emails as spam, your sender reputation will be damaged.
- Regular Sending Practices: Sending regular emails rather than occasional or bulk emails helps create confidence.
Pricing:
- Free Plan: $ 0/month
- Paid Plan: $ 10/month
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AWeber:
AWeber is one of the oldest email marketing tools, and it is known for its simplicity and ease of use. Small enterprises who need an easy-to-use solution without any complicate features will find this tool beneficial.
Features:
- Drag-and-drop email editor: Design emails easily using simple drag-and-drop interface.
- Templates: Over 700 pre-built templates for a variety of industries.
- Autoresponder: Set up automated emails to nurture leads and customers.
- List Management: Split your subscriber into different groups to run more focused advertising.
Pricing:
- Free Plan: Up to 500 subscribers.
- Paid Plan: Starting at $ 19.99 per month.
Email marketing tools for small businesses, offer an easy and cost-effective way to engage with your audience, build relationships, and increase sales. Each of the tools mentioned Mailchimp, Constant Contact, HubSpot, Sendinblue, Sender, and AWeber satisfies a different business need. Choosing the right email marketing tool depends on your specific business needs and budget. By using the appropriate tool, you can easily reach out to your audience, manage customer relationships, and optimize your email campaigns for better results, making email marketing an essential strategy for growing small businesses.
FAQs
What is an email marketing tools?
An email marketing tool help you send emails to your customers in bulk. It lets you design emails, schedule them, and track how well they perform.
Why should small businesses use email marketing?
Email marketing is affordable and effective. It helps you connect with customers, promote your products and services, and increase sales.
Do I need coding skills to use email marketing tools?
No, most email marketing tools have drag-and-drop features and pre-designed templates, so you do not need coding skills.
What is A/B testing in email marketing?
Yes, tools like Sendinblue allow you to send SMS messages along with your email campaigns for better customer engagement.
Are there free email marketing tools?
Yes, some tools like Mailchimp and HubSpot offer free plans for small businesses.
What does email automation mean?
Email automation lets you send emails automatically based on customer’s actions, like signing up.