SEO optimization

List Of Core 40 SEO Terms :

1. SERP

A page that will display results once an user has submitted any query. Search Engine Results Page(SERP) Is Where Your Website Needs To Rank. Ranking On This Page Will Determine Its Visibility, Which In Return Will Get Organic Traffic To The Website. 

2. Search Intent

Underlying Goal Of Query Is Called As Search Intent. Intent May Vary Such As Finding Information, For Purchasing Or For Navigation. Content Displayed Must Match The Intent For Better Ranking And Conversions.  

3. Blog

Frequently Updated Section To Publish Informational Articles. Blogs Are Used To Target Suitable Keywords And Rank On The SERP. 

4. HTML

Hypertext Markup Language(HTML) Is Used To Build Web Page Structures. Elements Like Headings, Links And Meta Tags Help Search Engines Understand Your Content.

5. JavaScript

It Is A Programming Script That Enables Website Builders To Use Various Effects Or Changes To The Interactive Content Of Their Website As Users Browse It. Search Engines Usually Have Problems Reading Content That’s Inside Javascript, But They Are Getting Better At It Over Time.

6. The Fold

It Refers To The Portion Of A Webpage That Is Visible Without Scrolling. This Means That The Content Placed Above The Fold Will Influence Users Heavily.

7. Keyword

Frequently Searched Words Or Phrases By Users Into Search Engines. SEO Content Optimization Depends On These Keywords To Match User Queries And To Gain Organic Traffic.

8. Long Tail Keywords

Specific Key-phrases With Lower Competition, Having Higher Conversion rates Because Of Clearer Intent. 

9. Search Volume

An Indicator Of How Many Times A Particular Keyword Is Searched Within A Time Frame. Volume Is Studied To Understand Which Keywords To Be Targeted.

10. LSI Keyword

Latent Semantic Indexing(LSI) Keywords Provide Context To A Topic. These Keywords Enable Search Engines To Understand Relevance Of Website’s Content.

11. Keyword Stuffing

Excessive Use Of Keywords In The Content Is Termed As Keyword Stuffing. It Negatively Impacts User Experience And Can Cause Penalties.

12. Content Gap Analysis

Analysing Keywords And Topics Competitors Are Ranking For That Your Site Does Not Have. Uncovering Growth Opportunities And Guide Content Strategy.

13. Meta Tags

Meta Tags Are HTML Elements Used To Build A Webpage. Tags Include Title And Description Of The Website Which Will Be Displayed On SERP. These Tags Influence Click Through Rates.

14. URL Slug

The Readable Part Of URL, Which Should Be Ideally Short, Descriptive And Keyword Focused For SEO.

15. Alt Text

Describing Images For Ranking In Image Search In Search Engines.

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16. Anchor Text

Clickable Text In Hyperlink, Which Should Mention Linked Page’s Topic For Understanding Of Search Engines As Well As Readers.

17. Link Building

It’s The Process Of Building High-Quality Backlinks From Other Websites. To Gain Authority, Trust And Rankings.

18. Headings

Headings(H1-H6) Are Used To Showcase Hierarchy Within Content For Improved Readability. They Help Search Engines Understand Importance Of Topics Mentioned Within The Content.

19. Crawlability

How Easily Search Engine Bots Can Read Your Website. Poor Crawlability Will Not Be Read By The Bots, And The Content Will Not Be Indexed.

20. Indexability

A Website Page Is Indexed Means It Will Be Showcased On Search Engine Result Pages. Page Optimization Is Important To Increase Its Indexability.

21. Canonical Tag

This Tag Is Used To Tell Search Engine Bots Which Version Of Page To Index. It Is Used To Avoid Duplication Issues.

22. Schema Markup

Structured Data Attached To HTML To Provide Content Context To Search Engine. It Refers To FAQs And Star Ratings.

23. Core Web Vitals

Performance Metrics Used To Measure Loading Speed, Interactivity and Smooth Visual. Indirectly Telling Us About The User Experience.

24. Mobile First Indexing

Google Prefers Mobile Version Of The Site For Ranking. Ensuring A Smooth User Experience Of Mobile Websites Is Important To Rank Your Website Higher.

25. Redirection – 301/302

A 301 Redirection Is When User Is Permanently Redirected To A New URL, Passing Link Value. A 302 Redirection Is When User Is Temporarily Redirected To A New URL, This Does Not Pass Link Value.

26. Backlinks

Links Created On Other Websites Which Direct Users To Your Website Are Termed As Backlinks. Very Important Factor For Higher Ranking.

27. Link Juice

SEO Value Passed From One Page URL To Another. It also Means Authority Transfer. Maybe Temporarily Or Permanent. 

28. Link Baiting

Creating High-Value Content That Will Attract Backlinks. This Can Be Achieved By Including Original Research Or Viral Resources.

29. Domain

Domain Refers To The Main Address Of A Website. Domain History Influences SEO Performance.

30. MOZ Rank

MOZ Evaluates Your Website’s Ranking Based On Backlinks. It Studies How Authoritative A Page Is Based On Backlinks.

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31. CTR

Click Through Rate(CTR) Is The Percentage Of Clicks Compared To Total Impressions. Higher CTR Indicates Strong Relevance Of Content And Titles.

32. Bounce Rate

Percentage Of Users Who Do Not Interact With The Website Before Leaving. High Bounce Rate Indicates Poor User Experience.

33. Dwell Time

Period Of Time User Stays On The Website, Interacts With It Before Leaving. Longer Dwell Time May Indicate Good Content.

34. Pogo Sticking

When Users Keep Bouncing Between Website Page And SERP. This Indicates Poor Content Relevance.

35. Heatmaps

Visually Shows How Users Are Interacting With Your Website – Clicks, Scrolls and Other Movements. Used To Increase User Experience And Conversions.

36. User Journey

A Path Users Will Take From Entry To Conversion, Helping To Align SEO, Content And CRO.

37. Conversion Rate

Percentage Of Users Who Complete Their User Journey For A Desired Result. SEO Has Direct Impact On Conversion Rates.

38. Local SEO

Optimising Business For Location-Based Searches On Google Maps And Local Packs.

39. GEO

Generative Engine Optimization(GEO) Are Processes Done To Appear In AI-Generated Answers. It Requires Your Content To Be Structured, Authoritative And Concise. 

40. E-E-A-T

Google Evaluates Content Quality By Testing Its Experience, Expertise, Authoritative, Trustworthy.

 

Concluding The List Of 40 SEO Terms

These 40 SEO Terms Are Essential To Form A Strong Digital Presence For A Long Period Of Time. The Foundational Concepts Like Keywords, On Page SEO, Link Building To More Complex Concepts Like HTML, Java, User Experience And More Modern Concepts Like GEO – All Are Equally Important To Gain Ranking And To Not Lose Your Position On First SERP. 

This Theoretical Knowledge of 40 SEO Terms Will Set A Strong Base For A Skilled Digital Marketer. Applying These Concepts Strategically To Create A Smooth User Experience Will Earn Authority And Higher Ranking. Thus Achieving Desirable Results. Search Engine Rules Keep Evolving, So A Solid Understanding Of These Fundamental Concepts Will Be Key Advantage To Your Digital Career.