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7 Essential Link Building Tools You Need to Try
Link building is a key portion of SEO (Search Engine Optimization). It helps search engines see your website relevant, trustworthy, and important. Having great backlinks can bring more guests to your site and improve your rankings on search engine results page (SERPs). The higher you rank the easier it is for your target audience to find you, which can lead to more traffic and sales.
But building strong backlinks is not easy. The online space is very competitive, and getting quality backlinks requires careful and work. Not all backlinks are same search engines care more about the quality than the number of links. So, getting links from trusted and known websites is important for better SEO results.
Link building tools help make it easier to find opportunities for getting backlinks, check your progress, and figure out which backlinks are beneficial for your website. These tools can help you analyse competitors backlinks, and find broken links to replace.
How to select the right Link Building Tools
With so many link building tools available, choosing the right one for your needs can be challenging. Here are a few factors to consider when selecting the right tool for your link-building strategy.
- Features: Make sure the tools offer the features you need, whether it is backlink analysis, or competitor research.
- Ease of use: Some tools offer more complex features that may be advanced for smaller campaigns, while others are beginner friendly.
- Price: Link-building can vary significantly in cost. Make sure the tool you choose fits in your budget and have all important features you need.
- Pairing with extra tools: If you are already using other SEO tools like Google analytics, Ahrefs, or SEMrush, look for link building tools that pair seamlessly with your existing software.
- Flexibility: Think about whether the tool will support you as your campaigns get better.
In this article, we will cover 7 of the best link building tools that can boost your SEO and keep you ahead in digital marketing. These tools can assist you in developing a solid and reliable profile.
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1. Ahrefs:
Ahrefs is a powerful SEO tool that is especially good at analysing links. It helps you look at your backlinks, check out your competitors, and find ways to build more links.
How to Use Ahrefs
- Enter your website’s address to see who links to you.
- Search for popular topics in your field to see which pages are getting the most backlinks.
- Find website that link to your competitors but not to you, helping you spot potential link-building opportunities.
| Feature | Description |
| Backlink List | Has one of the greatest databases of backlinks. |
| Content Research | Assist you in finding the top articles in your field. |
| Site Audit | Gives you a summary of your website’s SEO status. |
2. SEMrush:
SEMrush
SEMrush is an all-in-one digital marketing platform designed to help with various aspects of online marketing, including SEO (Search Engine Optimization), PPC (Pay-Per-Click), Content Marketing, social media, and competitive research.
How to Use SEMrush
- Check your own or your competitors backlinks using link building tools to see what is working or not.
- Build a list of potential websites to get links from, based on your industry.
- Keep track of how your keywords are ranking and how your link-building efforts are affecting those rankings.
| Feature | Description |
| Domain vs. Domain | Compare your websites backlinks with your competitors. |
| Social media Tracker | See how social media affects your SEO performance. |
| On-Page SEO Checker | Check how well your website is optimized for search engines. |
3. Pitchbox:
Pitchbox is a tool that helps agencies and marketers find and contact people for link-building. Link-building is when websites work together by sharing each other’s link, which help increase website visibility on search engines. It is great to handle large-scale outreach campaigns. Pitchbox makes this process faster and easier, especially when reaching out to a lot of people.
How to Use Pitchbox
- Search for websites and influencers in your field.
- Create and send custom emails to ask for links.
- Set automatic reminders to follow up with people, increases your chances of getting a reply.
| Feature | Description |
| Automation | Saves time by automating repetitive tasks. |
| Custom Layouts | Make and store personalized email templates. |
| Tracking | Monitor how well your outreach efforts are working. |
4. Majestic:
Majestic is a device you get it and examine backlinks. It uses special metrics to show how trustworthy and high-quality these links are. Majestic is particularly valuable for SEO professionals, digital marketing agencies, and developers. SEO expert can monitor backlinks, improve link-building strategies, and explore new opportunities.
How to Use Majestic
- Type in a URL to see details about its backlinks, like where they are coming from and the text used in links.
- Check the quality and quantity of links to measure your site authority.
- For developers, Majestic provides an API to add link data to your own apps.
| Feature | Description |
| Index | Look at past data on backlinks for any site. |
| Bulk Backlink Checker | Review multiple URLs at once. |
| Campaign Management | Organize and track different link-building campaigns in one place. |
5. BuzzSumo:
BuzzSumo is a content marketing tool that helps you see how well content is doing online. It is great for finding influencers and creating popular content. BuzzSumo also offers features like trending content and brand monitoring, allowing users to stay up-to-date with the latest topics in their industry and track their own brand’s online presence.
How to Use BuzzSumo
- Type in keywords to find popular content so you can see what your audiences likes.
- Find influencers in your field to collaborate on content and build links.
- Set alert for keywords or competitors to track new posts and backlinks.
| Feature | Description |
| Trending Content | Check what is popular in your industry right now. |
| Content Analyzer | Measure content performance based on shares and backlinks. |
| Brand Monitoring | Track mentions of your brand or competitors online. |
6. Google Search Console:
Google Search Console is a free tool from Google that shows that how your website performs in search results. It can help with link building tools by letting you track backlinks and spot issues. It provides insights into how Google views your site, what issues might impact its search visibility, and where you can make improvements.
How to Use Google Search Console
- See which sites link to yours and which page they link to.
- Find problems that might stop your pages from being indexed and affecting your link-building.
- Check which keywords bring traffic, helping you create better content and build links.
| Feature | Description |
| Actions | Look for any penalties from Google related to your backlinks. |
| Mobile Usability | Ensure your site works well on mobile devices to support your SEO. |
| URL Checking Tool | See how Google views your web pages. |
7. SE Ranking:
SE Ranking is an all-in-one SEO tool that helps you improve your website’s performance on search engines. It is useful whether you are working on a personal blog or managing SEO for clients. SE ranking has tools to analyse, improve, and keep track of every part of your SEO work. It is easy-to-use design and wide range of features make it a favourite among digital marketers, small business owners, and SEO specialists.
How to Use SE Ranking
- Open the “Backlink Checker” tool.
- Enter a competitor’s website.
- Use the “Backlink Monitoring” tool to check if your backlinks are live, the anchor text used, and which sites are linking to you.
- Use SE Ranking’s email templates to contact them easily.
| Feature | Description |
| Backlink Checker | Finds and analyses backlinks for any website, including competitors. |
| Key Factors for Domain | Evaluate the authority and quality of the websites linking to you. |
| Backlink Monitoring | Keeps track of your backlinks and checks if they are still alive. |
FAQ’s
- Are free tools good enough for link building?
Yes, tools like Google Search Console are free and helpful for basic tasks. Paid tools, however, provide more advanced features. - Are link-building tools beginner-friendly?
Yes, many tools are easy to use and come with guides or tutorials to help beginners. - How often should I use these tools?
Use them regularly to track your progress, fix issues, or when starting a new link-building campaign. - Can these tools help fix broken links?
Yes, some tools can find broken links on other websites, giving you a chance to suggest you link as a replacement.