Advanced SEO Course · 2026 Syllabus
Advanced SEO Course in Pune With AI SEO (AEO & GEO)
Learn SEO the way agencies do it in 2026: technical SEO, Core Web Vitals, local SEO, keyword mapping, audits on live websites, Google Search Console, GA4, and how to rank in Google AI Overviews and ChatGPT.
4.9 ★
Rated by 52,816 students
Book a Free SEO Demo Class
Attend a live SEO class before you join. A counsellor will call you.
58,651+
Students trained
54,651+
Students placed
600+
Hiring companies
12+
Years of training
What You Will Learn
SEO Skills Companies Hire For in 2026
AI SEO: AEO & GEO
Get your pages cited in Google AI Overviews, ChatGPT and Perplexity, and use AI for SEO content the ethical way.
Technical SEO & Core Web Vitals
Robots.txt, sitemaps, canonicals, redirects, page speed, mobile-first indexing and Core Web Vitals.
Keyword Research & Mapping
Search intent, keyword difficulty, one-keyword-one-page mapping, avoiding cannibalisation and content silos.
Local SEO & Google Business Profile
Rank in Google Maps with profile optimisation, NAP consistency, reviews and local citations.
SEO Audits on Live Websites
Run on-page, technical, off-page and content audits, find errors and write a client-ready audit report.
Search Console & GA4
Track clicks, impressions and CTR, fix indexing issues and analyse traffic and engagement in GA4.
Curriculum 2026
SEO Course Syllabus: 16 Modules, Basic to Advanced
The SEO and AI-SEO modules of PIIDM’s 2026 digital marketing curriculum, taught with live website practice.
Module 1: Introduction To SEO
- What Is SEO & Why SEO Matters In 2026
- How Search Engines Work (Crawling, Indexing, Ranking)
- Difference Between SEO & SEM
- Organic Vs Paid Search Results
- Types Of SEO: On-Page, Off-Page, Technical, Local
Module 2: On Page SEO
- SEO-Friendly URL Structure
- Title Tag Optimization (CTR-Based Titles)
- Meta Description Optimization
- Header Tags (H1–H6) Best Practices
- Keyword Placement & Density
- Image Optimization (Alt Text, Size, Naming)
- Internal Linking Strategy
- Schema Markup (Basic Introduction)
- On-Page SEO Checklist
Module 3: Off Page SEO
- What Is Off-Page SEO
- Importance Of Backlinks In Rankings
- Types Of Backlinks (Do-Follow, No-Follow)
- How To Create Backlinks
- Where To Create Backlinks
Module 4: Technical SEO
- Robots.txt
- Sitemap
- Canonical Tags
- Page Speed Optimization
- Mobile-First Indexing
- Core Web Vitals (LCP, FID, CLS)
- SSL: HTTPS & Website Security
- Favicon
- 404 Error
- 301 / 302 Redirection
Module 5: Local SEO
- What Is Local SEO & Who Needs It
- Google Business Profile Optimization
- NAP Consistency (Name, Address, Phone)
- Local Keyword Research
- Reviews & Ratings Strategy
- Local Citations & Directories
- Local Guide Reviews
Module 6: Video (YouTube) Optimization
- How YouTube SEO Works
- Keyword Research For YouTube
- Video Title Optimization
- Video Description & Tags Optimization
- Thumbnail Optimization (CTR Factor)
- Watch Time & Audience Retention
- Channel SEO
- YouTube SEO Tools
Module 7: Keyword Research
- Understanding Search Intent (Informational, Navigational, Commercial, Transactional)
- Short-Tail Vs Long-Tail Keywords
- Primary, Secondary & LSI Keywords
- Keyword Difficulty & Search Volume Analysis
- Keyword Research Process (Step-By-Step)
- Tools: Google Keyword Planner
- Keyword Research For Blogs, Service Pages & Landing Pages
Module 8: Google Algorithm
- What Is Google Algorithm
- Major Google Updates: Panda, Penguin, Hummingbird, RankBrain
- Helpful Content Update
- Mobile Friendly Update
- E-E-A-T (Experience, Expertise, Authority, Trust)
Module 9: SEO Techniques
- White-Hat SEO Techniques
- Grey-Hat SEO Overview
- Black-Hat SEO (What Not To Do)
- Long-Term Vs Short-Term SEO
- AI + SEO (Ethical Usage)
Module 10: SEO Audit
- What Is SEO Audit
- On-Page SEO Audit Checklist
- Technical SEO Audit Checklist
- Off-Page SEO Audit Checklist
- Content Audit Process
- Identifying SEO Errors
- Creating SEO Audit Reports
- Live Website Audit Demo
Module 11: Competitor Analysis
- Identifying SEO Competitors
- Competitor Keyword Analysis
- Competitor Backlink Analysis Using Ahrefs
- Competitor Traffic Estimation Using SEMrush
- Other Tools Like Pingdom Or Google PageSpeed Insights
Module 12: Content Keyword Mapping
- What Is Keyword Mapping & Why It Is Important
- One Keyword = One Page Concept
- Mapping Keywords To Homepage, Service Pages, Blogs & Categories
- Avoiding Keyword Cannibalization
- Creating SEO Content Silos
Module 13: Website Link Building
- What Makes A Quality Backlink
- Anchor Text Types & Optimization
- Guest Posting, Directory Submission, Profile Backlinks, Business Listings
- Blog Commenting (Safe Method)
- Web 2.0
- Outreach Link Building Checklist
Module 14: Google Search Console
- Google Search Console Setup & Verification
- Performance Report (Clicks, Impressions, CTR)
- Search Queries & Page Performance
- Coverage & Indexing Issues
- Sitemap Submission
- Manual Actions & Penalties
Module 15: AI In SEO (AEO / GEO)
- Introduction To AI In SEO
- AI For SEO Content Creation
- Prompt Engineering For SEO (RTCCO Method)
- Introduction To AEO (Answer Engine Optimization)
- Introduction To GEO (Generative Engine Optimization)
Module 16: Google Analytics 4 (GA4)
- GA4 Account Setup & Configuration
- GA4 Interface & Navigation
- GA4 Event-Based Tracking Concept
- GA4 Key Metrics & Dimensions
- Traffic Source & Channel Analysis
- User Behaviour, Engagement & Audience Analysis
SEO Scope in Pune
Scope of SEO in Pune in 2026
Every business that wants customers from Google needs SEO, and Pune has thousands of them, from IT parks to local shops. AI search is adding new SEO work instead of replacing it.
IT, SaaS & Tech Companies
IT parks in Hinjewadi, Kharadi, Magarpatta and Baner hire in-house SEO teams to grow organic leads and sign-ups.
Digital Marketing Agencies
Pune agencies need SEO executives and analysts to run audits, content and link building for many client websites.
Startups, D2C & E-commerce
Online brands depend on category, product and blog SEO for sales without paying for every click.
Local Businesses
Clinics, coaching classes, restaurants and real-estate firms need local SEO and Google Business Profile to win Maps searches.
AI Search (AEO & GEO)
Getting cited in Google AI Overviews, ChatGPT and Perplexity is a new skill companies are hiring for.
Freelancing & Remote Work
SEO is easy to offer remotely, so you can work with clients across India and abroad from Pune.
SEO Salary in Pune
SEO Salary in Pune: What You Can Earn
Pay grows quickly with skills and results. Freshers usually start as SEO interns or executives, and those who can run technical SEO, audits and AI SEO move into analyst and manager roles.
Indicative yearly salary ranges for Pune, based on AmbitionBox, Payscale and other salary portals (2025–26). Actual pay depends on your skills, portfolio and company.
SEO Intern / Fresher
0–1 year experience
₹1.5 – 3 LPA
SEO Executive
1–3 years experience
₹2.5 – 5 LPA
SEO Analyst / Specialist
2–5 years experience
₹4 – 7 LPA
SEO Manager / SEO Lead
5+ years experience
₹7 – 15 LPA
Career Path
Your SEO Career Path
1
SEO Intern
Keyword research, on-page fixes and reporting under a senior.
2
SEO Executive
Own on-page, technical and off-page work for a few websites.
3
SEO Analyst / Specialist
Audits, competitor analysis, Search Console and GA4 insights.
4
SEO Manager
Plan SEO strategy, lead a team and report results to clients.
5
Head of SEO / Consultant
Run SEO for a brand or agency, or freelance for your own clients.
Choose Your Course
SEO Course or Full Digital Marketing Course?
Advanced SEO Course
Best if you want to specialise in SEO jobs.
Digital Marketing Course
Best if you want every digital marketing skill, SEO included.
Tools You Will Master
SEO & AI Tools Covered
Placements
Our Students Working in SEO Roles
70+ students on our placement wall now work as SEO executives, analysts, experts and interns.
Watch
SEO Interview Prep & Why PIIDM
SEO Interview Questions & Answers for Freshers (2026)
Top 5 Reasons to Join PIIDM
Student Reviews
What Our Students Say
★★★★★
“I recently completed my Digital Marketing course at PIIDM Institute, and it was a great learning experience. Mr. Ritesh Gajare Sir explained every concept clearly and practically, making the sessions easy to understand. His guidance and supportive teaching style helped me gain confidence in digital marketing. I am thankful to Sir and PIIDM for this valuable learning experience.”
★★★★★
“I joined PIIDM to improve my digital marketing skills, and it was a great decision. Ritesh Sir teaches in a very practical and easy-to-understand manner. The course helped me gain knowledge about SEO, social media marketing, paid advertising, content marketing, and other important areas. The guidance and practical learning have given me more confidence to start working in the digital marketing field.”
★★★★★
“Very good teacher”
★★★★★
“I had really good experience with the course. The sessions were easy to understand and covered the topics in a practical way. Our trainer Ritesh sir explained everything patiently and was always ready to clear our doubts. I especially liked the practical examples and guidance given during the course. Overall, it was a useful learning experience.Thank You Ritesh Sir!”
★★★★★
“I recently completed a digital marketing course at PIIDM, and it was an incredible learning experience! The curriculum is comprehensive, highly practical, and perfect for anyone looking to build a career in this field. A special thanks to our trainer, Mr. Ritesh Gajre. He is an absolute expert and a fantastic mentor. He breaks down complex digital marketing strategies into simple, easy to understand concepts and always goes the extra mile to clear doubts. His real world insights and hands on teaching approach made all the difference. I highly recommend PIIDM and learning under the guidance of Mr. Ritesh”
★★★★★
“I recently completed my Digital Marketing course at PIIDM under the mentorship of Ritesh Sir. The training was very practical. Ritesh Sir explains every concept clearly and is always there to resolve doubts and guide us toward building a good career. Highly recommended institute for anyone looking to enter the digital marketing field!”
Who Can Join
No coding or degree needed. Basic computer skills are enough.
Students
Freshers & Job Seekers
Working Professionals
Business Owners
Entrepreneurs
Content Writers
Website Developers
Freelancers
Jobs After the SEO Course
Roles our SEO students are placed in:
SEO Executive
SEO Analyst
SEO Specialist
Technical SEO Executive
Local SEO Executive
Link Building Executive
Content & SEO Writer
Digital Marketing Executive
FAQs
SEO Course in Pune: Frequently Asked Questions
What is SEO?
SEO (search engine optimisation) is the process of improving a website so it ranks higher in Google and other search engines for the searches your customers make, bringing in free, organic traffic.
What will I learn in this SEO course?
16 modules covering on-page, off-page, technical and local SEO, keyword research and mapping, YouTube SEO, Google algorithm updates and E-E-A-T, SEO audits, competitor analysis, link building, Google Search Console, GA4, and AI in SEO (AEO and GEO).
Does the course cover AI SEO, AEO and GEO?
Yes. You learn how to use AI for SEO content and prompts, and how answer engine optimisation (AEO) and generative engine optimisation (GEO) help your pages appear in Google AI Overviews, ChatGPT and Perplexity.
Do I need coding knowledge to learn SEO?
No. Basic computer skills are enough. Technical SEO topics such as robots.txt, sitemaps, redirects and Core Web Vitals are taught step by step without coding.
Is the SEO course available online and in classroom?
Yes. You can join a classroom batch at our Pune centres (FC Road, Pimple Saudagar and Hadapsar) or an online batch.
Do you provide placement support after the SEO course?
Yes. Our placement team helps with your resume, mock interviews and interviews with our 600+ hiring partners. 70+ students on our placement wall now work in SEO roles.
What is the scope of SEO in Pune?
SEO is in demand across Pune: IT and SaaS companies in Hinjewadi, Kharadi, Magarpatta and Baner, digital marketing agencies, startups, e-commerce brands and local businesses all need SEO. AI search (AEO and GEO) is adding new SEO work, and SEO is also easy to freelance.
What is the salary of an SEO executive in Pune?
Indicatively, SEO interns and freshers in Pune earn about ₹1.5–3 LPA, SEO executives about ₹2.5–5 LPA, SEO analysts and specialists about ₹4–7 LPA, and SEO managers about ₹7–15 LPA. These ranges come from salary portals such as AmbitionBox and Payscale; actual pay depends on skills, portfolio and company.
Is SEO still a good career with AI search?
Yes. Google still sends most website traffic, and AI answers in Google AI Overviews, ChatGPT and Perplexity draw on well-optimised pages. SEO professionals who also know AEO and GEO are in demand.
What jobs can I get after learning SEO?
SEO Executive, SEO Analyst, SEO Specialist, Technical SEO Executive, Local SEO Executive, Link Building Executive, Content & SEO Writer and Digital Marketing Executive.
What are the fees and duration of the SEO course?
Fees and batch timings depend on the batch and mode you choose. Click “Get Fees & Batch Details” or call +91 96073 55959 for the current fees and discounts.
Start Your SEO Career in 2026
Attend a free SEO demo class and get the latest fees, discounts and batch timings.